About Us

A Story of Passion and Precision

From a Vision to an Industry Leader
Al Massa was born from a vision to elevate the standard of sanitary ware in Egypt and beyond. We began our journey with a clear mission: to build a state-of-the-art industrial facility that could produce world-class products locally. Through years of dedication, strategic investment in technology, and a relentless pursuit of excellence, we have grown from a promising startup into a trusted name in the industry. Our history is not just about manufacturing; it's about a commitment to our community, our partners, and the families who use our products every day. We are proud to be a 100% Egyptian company, setting new benchmarks for quality and innovation.

Our Guiding Principles

Our Vision

To be the premier manufacturer and supplier of sanitary ware in the Middle East and Africa, recognized for our innovation, quality, and commitment to customer success.

Our Mission

To design, manufacture, and deliver a diverse range of high-performance sanitary and plumbing products that exceed customer expectations in terms of quality, durability, and value. We strive to build lasting relationships with our partners and stakeholders, based on trust, integrity, and mutual growth.

Chairman’s Message
It is my pleasure to welcome you to Elmasa Factory, where we operate with a clear vision focused on delivering sanitary ware and plumbing solutions that combine quality, durability, and innovation. We are committed to the highest standards of safety and manufacturing excellence, and we continuously develop our products to meet the expectations of our customers in both local and international markets.We believe that true success is built on trust and long-term partnerships, and we look forward to a future we create together—one founded on excellence, sustainability, and shared growth.
Chairman of the Board – Elmasa Factory
The Art and Science of Manufacturing
Technology & Manufacturing Section
At the heart of El Masa lies a deep respect for the manufacturing process. Our factory is equipped with advanced, automated production lines that allow for unparalleled precision. We specialize in the hot forming of brass and the electroplating of nickel and chrome, processes that give our products their signature strength and lustrous, long-lasting finish.

The Art and Science of Manufacturing

Raw Material Purity

We source only the highest-grade raw materials, ensuring a solid foundation for every product.

Precision Engineering

Precision Engineering: Our automated machinery ensures every angle is perfect, every thread is precise, and every component functions flawlessly.

Multi-Layered Plating

Our advanced electroplating process creates a durable, corrosion-resistant, and easy-to-clean surface that stands the test of time.

Rigorous Testing

Every product undergoes a series of tests—including pressure tests, lifecycle tests, and finish inspections—before it is packaged.

Know More About Us

We endeavor to establish a professional connection with our customers, ensuring prompt delivery and top-quality materials. Our delivery staff consistently meets customer-set deadlines. To save time and money, we prioritize honoring our commitments and giving precedence to our existing customers.

 

KNOWLEDGEABLE STAFF

 

HIGH QUALITYSERVICE

 

STREAMLINED COMMUNICATION

 

ON TIMEDELIVERY